Marketers love to declare things dead. We see “SEO IS DEAD” proclaimed weekly. Even Forbes recently got on the bandwagon declaring traditional live TV dead. While we here at Primm are big fans of web and digital marketing in all its forms, we believe in investing in the right platform for the client. And often times, good, old-fashioned TV is the right platform.
A recent study by Ipsos, a well-respected global market research company, found that TV is alive and well globally. Worldwide, 86% of TV watchers usually watch programming live.
As for the US alone, a study by Broadstream Solutions found that 84% of US adults watch TV programming live. The study further found that live television viewing is only down 1% over the last 10 years.
What does this mean for advertisers?
Businesses need to be savvy about their target market(s) and invest their advertising budgets wisely. Staying engaged in traditional television advertising is vital to maintaining brand visibility and reaching the widest possible audience. Depending on the demographics of their market and their budget, a brand may want to invest in digital platforms like YouTube advertising as well. We frequently execute marketing strategies that blend old and new media using, consistent branding and messaging across all platforms.
If you’re interested in television advertising for your business, or if you are interested in how to effectively blend the use of traditional advertising and digital marketing for your company, give us a call!