Twitter is one social media tool that often bewilders business owners outside of the leisure and entertainment industry. They ask, “How much can I say in 140 characters and is what I say going to convert to revenue or web traffic? Will people care about my tweets?” Well, our answer to them is this: You … Continue reading Social Media Explained: Does My Business Need Twitter?
What do you get when you combine a pop punk band on a two-month long tour, delicious organic cheddar snacks, and Twitter? An awesome example of the right way to use social media, that’s what. Earlier this week, a member of a band called On My Honor tweeted, “One van. Nine dudes. Two ladies. Infinite … Continue reading Branding a Lifestyle with Social Media
When updating social media accounts, companies need to be very mindful of any possible mistakes or backlash.
The campaign was supposed to encourage customers to share their fond memories of McDonald’s on Twitter. However, the campaign backfired and “tweeters” used the hash tag #McDStories for the exact opposite reason it was intended — to bash McDonald’s.
A recent Nielson study reveals social networks and blogs are globally the most popular online category when ranked by average time spent on the Internet.