Last week, Ryan Roslansky of LinkedIn announced their publishing platform is now available to regular users. (It was previously only available to LinkedIn “influencers.”) It’s a lot like a blog. LinkedIn users can publish original content, thus making it part of their professional profile and immediately sharing it with their network. In fact, even if … Continue reading LinkedIn Expands Blogging Platform to All Users
The Primm Company has an immediate opening for an Online Marketing Specialist. Candidates for the position should have hands-on experience managing successful Google AdWords accounts, researching and writing content for blogs and websites, and utilizing social media channels to generate positive business results. The Primm Company is a full-service marketing and advertising firm based in … Continue reading We’re Hiring!
Business Insider recently released a partial report on current social media demographics, and the data is extremely informative. Below is an excerpt detailing the highlights of the report: “Facebook still skews young, but the 45- to 54-year-old age bracket has seen 45% growth since year-end 2012. Among U.S. Internet users, 73% with incomes above $75,000 are … Continue reading Social Media: Be Where Your Market Is.
Earlier this week, Todd Wasserman of Mashable published an article about the results of a recent survey of Facebook users. The study found that the top reason for which an average user “liked” a brand’s business page was not to get in on the possibility of discounts and special offers, but rather to “support a … Continue reading Is Your Brand “Likable?”
Have you ever wanted to be able to filter and find your Facebook friends who, say, live within 10 miles of you and enjoy rock climbing? No? Well, by golly, Facebook wants to give you the opportunity anyway with its new Graph Search feature. The ever-changing social network intends to update its search algorithm by … Continue reading Facebook Graph Search: Optimizing Your Business Page
Twitter is one social media tool that often bewilders business owners outside of the leisure and entertainment industry. They ask, “How much can I say in 140 characters and is what I say going to convert to revenue or web traffic? Will people care about my tweets?” Well, our answer to them is this: You … Continue reading Social Media Explained: Does My Business Need Twitter?
Every once in a while Primm likes to give a shout out to awesome, innovative brands that teach us all something about marketing done well. Whether it is a national brand like Annie’s Homegrown or a local brand like Mission Mobility, we think it is important to occasionally recognize great online marketing strategies and help … Continue reading Brilliant Brands: Chobani’s Online Marketing Strategy
Social media is a “given” these days for B2C companies. By using social media to gain followers, promote interaction, and perpetuate a brand to individual consumers, these companies capitalize on the medium’s grassroots power. But what about B2B companies? Can they harness the power of social media to generate real growth and return, too? This … Continue reading Social Media for B2Bs
The “Fake Beard Bandit” has robbed over 30 business locations in the Hampton Roads area. He was about to do it again, when he walked through the front of an AutoZone in York County, VA a few weeks ago. That is…until he met clerk Devin McClean. While the robber waved his weapon at the front … Continue reading AutoZone Faces Social Media Backlash Over “Fake Beard Bandit” Incident
What do you get when you combine a pop punk band on a two-month long tour, delicious organic cheddar snacks, and Twitter? An awesome example of the right way to use social media, that’s what. Earlier this week, a member of a band called On My Honor tweeted, “One van. Nine dudes. Two ladies. Infinite … Continue reading Branding a Lifestyle with Social Media