Tag Archives: seo

The Importance of Quality Body Content for Your Website

In the latest Google Webmaster Help video, Matt Cutts stresses the importance of quality body content on a website. (Actually, only the head of Matt Cutts stresses the importance of quality body content. Get it?) Often times, we see people focusing too heavily on the head of a page or other behind-the-scenes details like page … Continue reading The Importance of Quality Body Content for Your Website

We’re Hiring!

The Primm Company has an immediate opening for an Online Marketing Specialist.  Candidates for the position should have hands-on experience managing successful Google AdWords accounts, researching and writing content for blogs and websites, and utilizing social media channels to generate positive business results. The Primm Company is a full-service marketing and advertising firm based in … Continue reading We’re Hiring!

Is Duplicate Content All Bad?

It’s a long-understood idea in the SEO world: duplicating content on multiple pages or pulling written content from another website = bad idea and a probable slap on the hand from Google. But understanding what actually constitutes the “bad” kind of duplicate content and the degree of Google’s scrutiny can be confusing. Matt Cutts of … Continue reading Is Duplicate Content All Bad?

Google’s Hummingbird Update: What You Need to Know

The guys over at Google never cease to innovate when it comes to their search algorithm. Back in May, we gave you the down low on Penguin 2.0, and since then Google hasn’t taken a break from working to improve search results for its users.  A month or two ago they silently rolled out another … Continue reading Google’s Hummingbird Update: What You Need to Know

Penguin 2.0 and SEO. What Does Your Business Need To Know?

Penguin 2.0, Google’s update to last year’s original “Penguin” algorithm change, rolled out last week, according to Matt Cutts, Google’s resident Search Engine Optimization expert. If you’re not familiar with the intention behind Penguin and its cousin Panda or the importance of Google’s search algorithm to search engine rankings, not to worry. Google’s central mission … Continue reading Penguin 2.0 and SEO. What Does Your Business Need To Know?