For the past three years, Tim Cigelske of Milwaukee, Wisconsin has run at least one mile and enjoyed at least one craft beer every single day. On October 4, 2013, the running streak that he has chronicled on the blog, Beer Runner, comes to an end. Tim says, ” The streak has been exciting because … Continue reading Running, Beer and Branding
“I believe in trusting men, not only once but twice…in giving failure another chance.” – James Cash Penney Based on his quote above, it’s safe to say that the founder and namesake of the ailing department store JCPenney would support newly reinstated CEO Mike Ullman’s second chance at leading the store back to a semblance … Continue reading Branding Disasters: What We Can Learn From JCPenney
Emblazoned on the homepage of DK Paragon Custom Builder’s website is the phrase, “From Vision to Reality.” As an expert local home building and remodeling company, DK Paragon brings homeowners’ dreams to life. When they came to Primm, DK Paragon’s vision was to expand the company’s reach and solidify brand recognition. Through a highly integrated … Continue reading Case in Point: DK Paragon Custom Builders
We can learn a lot about rebranding from Myspace’s relative failure. Here are a few lessons.