Tag Archives: rebranding

Branding Disasters: What We Can Learn From JCPenney

“I believe in trusting men, not only once but twice…in giving failure another chance.” – James Cash Penney Based on his quote above, it’s safe to say that the founder and namesake of the ailing department store JCPenney would support newly reinstated CEO Mike Ullman’s second chance at leading the store back to a semblance … Continue reading Branding Disasters: What We Can Learn From JCPenney

Case in Point: DK Paragon Custom Builders

Emblazoned on the homepage of DK Paragon Custom Builder’s website is the phrase, “From Vision to Reality.” As an expert local home building and ¬†remodeling company, DK Paragon brings homeowners’ dreams to life. When they came to Primm, DK Paragon’s vision was to expand the company’s reach and solidify brand recognition. Through a highly integrated … Continue reading Case in Point: DK Paragon Custom Builders