You may not be able to teach an old dog new tricks, but who says the old tricks aren’t still worthy of a treat? These three “old school” marketing approaches are time-tested and worth a try when integrated into your digital marketing strategy! Direct Mail Communication and sales are becoming less dependent on paper every … Continue reading Marketing Tactics from the Good Ol’ Days
Generation Y, Generation Me, Millenials…whatever you choose to call them, the 18-34 demographic is probably a part, if not the focus, of your target market. But despite their purchasing power, they can be difficult to reach meaningfully. Why? One of the reasons is that Millenials are more suspicious of advertising than their baby boomer parents … Continue reading Radio and Millenials Are a Great Match. Here’s why.
The advent of Internet marketing, social media and instant streaming of music and video has caused some people to question the relevance of traditional broadcast marketing via radio and television. Is it still effective or are companies who choose to advertise on radio and TV speaking to an empty room? Read on. Recently, a client … Continue reading The Power of Broadcast Media
When advertising on the radio, it is important to grab your audience’s attention quickly and get them to remember your message. A carefully crafted message with clear calls to action will make all the difference.