Tag Archives: online marketing

Moving Your Business? Read this First.

One area where we frequently see businesses run into trouble is when a business moves from one location to another. This poses a problem because business listings for Google (and for Yahoo, Bing, Yelp and others) are NAP-based.  NAP stands for Name, Address, Phone number. Google looks for consistent NAP across the internet to confirm that … Continue reading Moving Your Business? Read this First.

We’re Hiring!

The Primm Company has an immediate opening for an Online Marketing Specialist.  Candidates for the position should have hands-on experience managing successful Google AdWords accounts, researching and writing content for blogs and websites, and utilizing social media channels to generate positive business results. The Primm Company is a full-service marketing and advertising firm based in … Continue reading We’re Hiring!

Creativity for the Sake of Creativity? Not So Fast.

All that glitters isn’t gold.  When brainstorming about new ad concepts, lots of fun and frivolous ideas get thrown around; that’s the point of a brainstorm, after all. The most important part of brainstorming, of course, is filtering ideas down to the ones that are most likely to sell the product effectively–the ones that work. … Continue reading Creativity for the Sake of Creativity? Not So Fast.

Social Media: Be Where Your Market Is.

Business Insider recently released a partial report on current social media demographics, and the data is extremely informative. Below is an excerpt detailing the highlights of the report:  “Facebook still skews young, but the 45- to 54-year-old age bracket has seen 45% growth since year-end 2012. Among U.S. Internet users, 73% with incomes above $75,000 are … Continue reading Social Media: Be Where Your Market Is.

Real time Marketing and Tragedy

These days brands are expected to be real time content creators. Whether it’s a quick and clever branded ode to the royal baby or other seemingly spur of the moment response to a major event (who can forget Oreo’s smash hit tweet in the midst of the 2013 Superbowl blackout?), companies must stay on top … Continue reading Real time Marketing and Tragedy

Brilliant Brands: Chobani’s Online Marketing Strategy

Every once in a while Primm likes to give a shout out to awesome, innovative brands that teach us all something about marketing done well. Whether it is a national brand like Annie’s Homegrown or a local brand like Mission Mobility, we think it is important to occasionally recognize great online marketing strategies and help … Continue reading Brilliant Brands: Chobani’s Online Marketing Strategy