All that glitters isn’t gold. When brainstorming about new ad concepts, lots of fun and frivolous ideas get thrown around; that’s the point of a brainstorm, after all. The most important part of brainstorming, of course, is filtering ideas down to the ones that are most likely to sell the product effectively–the ones that work. … Continue reading Creativity for the Sake of Creativity? Not So Fast.
At Primm, we value getting out into the community and helping to make positive change. Whether it’s with our minds, our creative skills, or simply our set of helping hands, the Primm team stays busy working to better Hampton Roads. This week we feature our account manager and PR specialist Kelly Wheeler, who is currently … Continue reading Primm team member creates for Chesapeake’s Blue Heron Project
A few months ago we touched upon why print advertising is still a totally viable marketing channel for businesses, even in our increasingly “paperless” age. A creative and smartly crafted print ad, thanks to its tangibility, staying power and rarity, has the potential to make all the difference in your company’s reach and return on … Continue reading Green Printing…good for business, good for the earth
Go to the gym, check. Buy a yoga mat, check. Enjoy a frosty Coca-Cola…wait, what? Earlier this week, the Coca-Cola Company began running ads calling people to “come together on something that concerns all of us…obesity.” Commercials like this one speak to Coke’s apparent commitment to health and wellness including: proliferation of low to no calorie … Continue reading Coke’s Brand Image in a Health-Conscious Era
Companies need to stand out in order to gain attention, but there’s a difference between standing out creatively and simply standing out without thinking.