Tag Archives: Branding

Creativity for the Sake of Creativity? Not So Fast.

All that glitters isn’t gold.  When brainstorming about new ad concepts, lots of fun and frivolous ideas get thrown around; that’s the point of a brainstorm, after all. The most important part of brainstorming, of course, is filtering ideas down to the ones that are most likely to sell the product effectively–the ones that work. … Continue reading Creativity for the Sake of Creativity? Not So Fast.

Real time Marketing and Tragedy

These days brands are expected to be real time content creators. Whether it’s a quick and clever branded ode to the royal baby or other seemingly spur of the moment response to a major event (who can forget Oreo’s smash hit tweet in the midst of the 2013 Superbowl blackout?), companies must stay on top … Continue reading Real time Marketing and Tragedy

Is Your Brand “Likable?”

Earlier this week, Todd Wasserman of Mashable published an article about the results of a recent survey of Facebook users. The study found that the top reason for which an average user “liked” a brand’s business page was not to get in on the possibility of discounts and special offers, but rather to “support a … Continue reading Is Your Brand “Likable?”

Brilliant Brands: Chobani’s Online Marketing Strategy

Every once in a while Primm likes to give a shout out to awesome, innovative brands that teach us all something about marketing done well. Whether it is a national brand like Annie’s Homegrown or a local brand like Mission Mobility, we think it is important to occasionally recognize great online marketing strategies and help … Continue reading Brilliant Brands: Chobani’s Online Marketing Strategy

Coke’s Brand Image in a Health-Conscious Era

Go to the gym, check. Buy a yoga mat, check. Enjoy a frosty Coca-Cola…wait, what? Earlier this week, the Coca-Cola Company began running ads calling people to “come together on something that concerns all of us…obesity.” Commercials like this one speak to Coke’s apparent commitment to health and wellness including: proliferation of low to no calorie … Continue reading Coke’s Brand Image in a Health-Conscious Era