All that glitters isn’t gold. When brainstorming about new ad concepts, lots of fun and frivolous ideas get thrown around; that’s the point of a brainstorm, after all. The most important part of brainstorming, of course, is filtering ideas down to the ones that are most likely to sell the product effectively–the ones that work. … Continue reading Creativity for the Sake of Creativity? Not So Fast.
For the past three years, Tim Cigelske of Milwaukee, Wisconsin has run at least one mile and enjoyed at least one craft beer every single day. On October 4, 2013, the running streak that he has chronicled on the blog, Beer Runner, comes to an end. Tim says, ” The streak has been exciting because … Continue reading Running, Beer and Branding
Go to the gym, check. Buy a yoga mat, check. Enjoy a frosty Coca-Cola…wait, what? Earlier this week, the Coca-Cola Company began running ads calling people to “come together on something that concerns all of us…obesity.” Commercials like this one speak to Coke’s apparent commitment to health and wellness including: proliferation of low to no calorie … Continue reading Coke’s Brand Image in a Health-Conscious Era
The Primm Company believes a brand identity is more than just a font and shapes. Branding encompasses virtually everything a company does: how it sees itself, what it communicates, and how it is presented to the public.