Tag Archives: brand identity

Creativity for the Sake of Creativity? Not So Fast.

All that glitters isn’t gold.  When brainstorming about new ad concepts, lots of fun and frivolous ideas get thrown around; that’s the point of a brainstorm, after all. The most important part of brainstorming, of course, is filtering ideas down to the ones that are most likely to sell the product effectively–the ones that work. … Continue reading Creativity for the Sake of Creativity? Not So Fast.

Coke’s Brand Image in a Health-Conscious Era

Go to the gym, check. Buy a yoga mat, check. Enjoy a frosty Coca-Cola…wait, what? Earlier this week, the Coca-Cola Company began running ads calling people to “come together on something that concerns all of us…obesity.” Commercials like this one speak to Coke’s apparent commitment to health and wellness including: proliferation of low to no calorie … Continue reading Coke’s Brand Image in a Health-Conscious Era