All that glitters isn’t gold. When brainstorming about new ad concepts, lots of fun and frivolous ideas get thrown around; that’s the point of a brainstorm, after all. The most important part of brainstorming, of course, is filtering ideas down to the ones that are most likely to sell the product effectively–the ones that work. … Continue reading Creativity for the Sake of Creativity? Not So Fast.
Generation Y, Generation Me, Millenials…whatever you choose to call them, the 18-34 demographic is probably a part, if not the focus, of your target market. But despite their purchasing power, they can be difficult to reach meaningfully. Why? One of the reasons is that Millenials are more suspicious of advertising than their baby boomer parents … Continue reading Radio and Millenials Are a Great Match. Here’s why.
At Primm, we value getting out into the community and helping to make positive change. Whether it’s with our minds, our creative skills, or simply our set of helping hands, the Primm team stays busy working to better Hampton Roads. This week we feature our account manager and PR specialist Kelly Wheeler, who is currently … Continue reading Primm team member creates for Chesapeake’s Blue Heron Project
A few months ago we touched upon why print advertising is still a totally viable marketing channel for businesses, even in our increasingly “paperless” age. A creative and smartly crafted print ad, thanks to its tangibility, staying power and rarity, has the potential to make all the difference in your company’s reach and return on … Continue reading Green Printing…good for business, good for the earth
The Olympics present a great opportunity for your company to promote your brand and display some national pride.