Business Insider recently released a partial report on current social media demographics, and the data is extremely informative. Below is an excerpt detailing the highlights of the report:
- “Facebook still skews young, but the 45- to 54-year-old age bracket has seen 45% growth since year-end 2012. Among U.S. Internet users, 73% with incomes above $75,000 are on Facebook (compared to 17% who are on Twitter). Eight-six percent of Facebook’s users are outside the U.S.
- Instagram: Sixty-eight percent of Instagram’s users are women.
- Twitter has a surprisingly young user population for a large social network — 27% of 18 to 29-year-olds in the U.S. use Twitter, compared to only 16% of people in their thirties and forties.
- LinkedIn is international and skews toward male users.
- Google+ is the most male-oriented of the major social networks. It’s 70% male.
- Pinterest is dominated by tablet users. And, according to Nielsen data, 84% of U.S. Pinterest users are women.
- Tumblr is strong with teens and young adults interested in self-expression, but only 8% of U.S. Internet users with incomes above $75,000 use Tumblr.”
Read more here.
Get Personal with the Right Social Networks
When a business first delves into the social media world, it can be tempting to try and build a presence on all channels. But like the old saying goes, you can’t be everything to everyone all the time. It’s easier and more effective to spend more energy on a few social media platforms rather than spread that energy across a bunch, especially if your target market is not universally well represented.
For instance, according to the figures above, a company selling to a primarily male audience may not need an Instagram or Pinterest account, but Google+ and LinkedIn interaction could be of benefit.
Take BI’s breakdown of social media users by income:
Source: Business Insider
Based on this data, a Facebook presence is apt to reach people across income brackets. Conversely, if yours is a company looking to attract a higher income crowd, Pinterest may be a little less pertinent.
With a little strategic thought and planning, your business can reach more people who are likely to buy with a lot less effort. Let the Primm Company help you put your company where the business is on social media. Call or contact us today.