Here’s the official logo for the 2016 Olympic Games in Rio de Janeiro.
The flowing symbol resembles three figures — orange, green and blue — embraced at the arms and in a flowing dance. It was unveiled on New Year’s Eve at a giant party on the Copacabana beach.
“The logo for Rio’s 2016 Games conveys passion and transformation. The passion of all Cariocas and Brazilians for sport and celebration,” said Carlos Nuzman, president of the Rio Olympic organizing committee. (“Carioca” being the name for Rio’s citizens.)
“And the transformation that the Games are already bringing to Rio and to Brazil.”
The organizers said the logo was designed based on four pillars: contagious energy, harmonious diversity, exuberant nature and Olympic spirit.
The Design Competition
Nearly 140 agencies initially participated in the process to design the logo and only eight made it into the final phase. A multidisciplinary team of 15 national and international members of Rio 2016’s organizing committee made the final decision to choose a design created by the Rio agency, Tatil.
This is a huge achievement for Tatil Design and a time to celebrate. Unfortunately, they were too busy dealing with charges of plagiarism, after someone pointed out the similarities to the Telluride Foundation’s logo.
Tatil’s creative director says he never saw the Telluride logo until now, and points out that humans dancing together is a very common concept. I have to agree.
What do you think of the logo?