Have you ever listened to your voice on a recording and been surprised by what you heard? Did it sound different than you imagined? If so, you’re not alone. The way you are perceived by the outside world is not always self-evident, so sometimes it takes a little external input to ensure that you are putting your personal best foot forward. The same goes for business and marketing. Production value should be a priority, whether it’s that of a website, a TV commercial or a radio ad. It’s what sets you apart from the competition.
Here are three actionable aspects of production value we think are especially important:
Look your best.
This is the part of production value that comes to most people’s minds right away, and it sure is important. For the production of a new website, looking your best means making it professional, easy to navigate and representative of the company’s brand message. For a TV commercial or a radio ad, looking your best means appearance and sound put together. It also means letting your best traits shine.
Like we mentioned before, putting the best foot forward is often difficult without the input of an outside source with an eye for detail. Producing your marketing materials on your own also makes it easy to get stuck in the “same old same old.”
Keep it fresh.
This one’s pretty simple. If you don’t want to be looked over or forgotten, you’ve got to feed your public presence with a consistent stream of new ideas and different concepts. You may have been using a fantastic ad concept for a few years, but even the best ideas grow stale. Innovation is a key component of high production value.
Make yourself stand out.
Similar to the problem of using the same tired message for years on end, make sure you’re not using the same tired message as your competitors! Certain industries tend to generate hard-to-differentiate unique value propositions and calls to action, but we assure you, there is always something different about a company that can set it apart–yours included!
While that specific “wow” element may be obscured for you as the business owner, an outside marketing professional can help you see what’s right under your nose and construct a unique brand message.
As you can see, production value extends way beyond an HD camera and a few fancy website widgets. Marketing materials need heart, soul and the input of an outside party to represent a business well. The team of advertising experts at Primm has the diverse skills and intuitive creativity necessary to rock the role of the outside party and boost production value. Call or contact us today!