Primm team member creates for Chesapeake’s Blue Heron Project

At Primm, we value getting out into the community and helping to make positive change.  Whether it’s with our minds, our creative skills, or simply our set of helping hands, the Primm team stays busy working to better Hampton Roads. This week we feature our account manager and PR specialist Kelly Wheeler, who is currently a sponsored artist for the City of Chesapeake’s Blue Heron Project.

The Blue Heron Project

In 2006 after quite a bit of deliberation, Chesapeake announced that the blue heron was to be its new city symbol.  It launched the Blue Heron Project soon after.  Much like the Norfolk mermaids or the Virginia Beach dolphins, the city commissioned a local sculptor to mold Chesapeake’s blue herons.  It then asked local artists of all styles and mediums to submit their design ideas to the Blue Heron Project committee for consideration. Kelly submitted this design…



blue heron project chesapeake


And the rest was history. You can find the other creative and beautiful submissions here.  Heron sculpture sponsors including local businesses, government organizations and schools choose their own heron based on the designs accepted by the Blue Heron Project committee. Very soon, Kelly’s heron will make its way to the aptly named apartment facility, Heron’s Landing, off of South Military Highway.

Heron’s Landing


Heron’s Landing is a Virginia Supportive Housing (VSH) project that aims to provide low-cost, energy-efficient, fully furnished housing to formerly homeless single adults in Hampton Roads. With 60 studio apartments, a laundry area, and a fitness center, Heron’s Landing will improve quality of life for members of the community who just need a little assistance to get back on their feet.  Kelly’s whimsical and intricate heron will grace the landscape and we think that it will help bring hope of a bright future to many people.

The Heron So Far….

blue heron project chesapeake
the back of the sculpture



blue heron project chesapeake
Kelly hard at work



Look out for another post soon about the big unveiling of the heron on location!