Primm gets active at the Ukrop’s Monument Ave 10k

This past weekend, three members of the Primm team joined over 35,000 runners, joggers walkers in Richmond for the 14th annual Ukrop’s Monument Avenue 10k! Tom Noffsinger, Kelly Wheeler and Kylie Wheeler, along with their awesome friends and family, got the chance to enjoy theĀ beautiful spring weather and take pride in getting active and achieving goals.

Named one of “10 great places to hit the road” by USA Today, the Ukrop’s 10k presented by Martin’s Food Markets is one big party that takes participants through historic Richmond for 6.21 miles of fun. And not only that. This year, the race helped raise $500,000 dollars for cancer research at Virginia Commonwealth University’s Massey Cancer Center. Now that’s what we call a great time for a great cause.

We’ve compiled a little photo journal of the race, and only realized after the fact that having been so wrapped up in the moment, we never got a picture of the three members of the Primm team together! We trust you’ll forgive us.

Tom, his wife Amy and their daughter Taylor!
Tom, his wife Amy and their daughter Taylor!


Kelly and Kylie gearing up for the big race.
Kelly with some employees from a fellow Norfolk Company, Bobalicious in Macarthur Mall!
The flag flying over the starting line.
Runners ready to race!
Just one of the many cool costumes we saw on the course!
The cherry blossoms were a’bloomin
This little girl high-fived everyone on the course. What a trooper!
Beautiful Richmond architecture
Tom and Amy, happy to be done!
Tom and Amy, happy to be done!


John F. Kennedy once said, “Physical fitness is not only one of the most important keys to a healthy body, it is the basis of dynamic and creative intellectual activity.” The Primm team is a collectively healthy bunch and we believe that physical wellbeing helps us offer the highest level of creative innovation to our clients. Primm’s programmer, Lucy Conn, is an accomplished triathlete. We’ll cover her athletic exploits on the blog in the next few weeks, so be on the lookout!

Remember to call Primm for all your marketing needs. We are here for you.