One area where we frequently see businesses run into trouble is when a business moves from one location to another. This poses a problem because business listings for Google (and for Yahoo, Bing, Yelp and others) are NAP-based. NAP stands for Name, Address, Phone number.
Google looks for consistent NAP across the internet to confirm that a business listing is real/legitimate. When a business changes any element of NAP, such as by moving to a new location, NAP will no longer be consistent and a business listing may disappear or be pushed far down in the rankings.
The current official advice from Google for a business that is moving is this:
“Edit your address in Google Places for Business or in the Google+ page admin area, whichever you are using to manage the page. This will either make a new page or edit the address on the existing page. It may take a week or two after editing your address before you see an update. At this point, you may need to go through a verification process again. Don’t worry — this is normal. If you see a page that’s still got the old address, click on ‘Report a Problem’ and mark that location as closed. Provide the link to the new address or information about the new location if possible. You can find more instructions on closing a location here: http://goo.gl/YZIjq”
While this is an improvement from a few years ago when a move could mean losing the original listing entirely, it’s still less than ideal and can take several weeks to start showing correctly in search results.
There are strategies to help this process go as smoothly as possible such as changing the address simultaneously at other top-level directories, but it’s a specialized and time-consuming process.
If you are moving your business in the near future (or have recently moved), contact The Primm Company for expert help to make sure you stay on the map! Give us a call at 757-623-6234.