A few months ago we touched upon why print advertising is still a totally viable marketing channel for businesses, even in our increasingly “paperless” age. A creative and smartly crafted print ad, thanks to its tangibility, staying power and rarity, has the potential to make all the difference in your company’s reach and return on investment. But hey, there are reasons the world is going digital, and one of those reasons is a recently acquired global awareness of our collective carbon footprint.
Print media often gets a bad rap from the environmentally conscious because of its association with irresponsible deforesting, petroleum-based inks, and Aqueous coatings made with Volatile Organic Compounds (VOCs). All of these semi-toxic components of the “old school” printing press do present cause for climatological alarm, but these days, the sky is the limit when it comes to eco-friendly, green printing techniques. When choosing a printer to produce your next brochure or business card, make sure they are able to offer the following green printing options:
-Recycled and responsibly sourced paper
-Paper milled without chlorine
-Solvent-free UV and aqueous coatings
-Biodegradable packing material for shipping purposes
The Elizabeth River Project
At Primm, we are always looking for ways to reduce our impact on the environment and deliver the best product to our clients. That means that we make a point to partner often with printing companies that execute first-class print media through green printing practices like the ones mentioned above. Check out a brochure Primm recently designed for the Elizabeth River Project, a nonprofit established in 1993 that works to clean up the Elizabeth River for future generations. This brochure, like its cause, is totally green.
It was printed on 100% recycled paper with soy-based inks and zero harmful solvents.
Don’t be scared of the environmental costs of print media for your business. Done right, commercial printing of high-quality paper materials is an affordable way to advance your brand without expanding your carbon footprint. Your green print media also showcases your company’s commitment to community involvement, so make sure that your efforts don’t go unnoticed!
Call Primm today to talk with us about how we can design your next print ad or brochure sustainably.
image source: www.greenprinter.com