In the world of online marketing, it is very easy to get attached to statistics; likes, shares, engagement, page views, and video views are constantly under scrutiny. Forward-facing statistics such as “likes” and “followers” become an ego-boosting sticker points for Facebook and Twitter pages, and engagement including comments and shares play a huge role in guiding what … Continue reading What are Your Views?
When used properly, social media connects consumers to the people at a business. The connection isn’t to just the business itself, but to the people who work there, the family who owns it, or, in some cases, the community the business helps. It’s simple: People do business with people they like. (And who wouldn’t like … Continue reading Creating Emotional Connections with Video
Have you ever listened to your voice on a recording and been surprised by what you heard? Did it sound different than you imagined? If so, you’re not alone. The way you are perceived by the outside world is not always self-evident, so sometimes it takes a little external input to ensure that you are … Continue reading Boost Production Value With Heart, Soul & An Outside Opinion
Grabbing your audience’s attention is key when trying to get your video to spread throughout the web. Nobody wants to watch something boring.