Online reviews of businesses have been around for a few years now, and they are only getting more important. A recent study asked 3,600 consumers in the US and Canada 14 questions about online reviews, word of mouth, and general use of the Internet to find local businesses. The results are striking: -“85% of consumers … Continue reading How Much Do Online Reviews Matter?
Small businesses are common offenders when it comes to violating copyright laws. Just this week I received an email from a local business featuring images that still held the copyright watermark from the stock photography site (clearly they had not paid for the images). Finding photos to use on websites and social media can be challenging … Continue reading Doing Copyright… Right
In journalism there is a design concept known as ‘the fold,’ and it refers to a point about halfway down the page where a newspaper would be folded for packaging and sale. This means that designers had to engage prospective readers with only half a page of content to get them to purchase the entire paper. … Continue reading The Fold: You won’t finish this post!
In the world of online marketing, it is very easy to get attached to statistics; likes, shares, engagement, page views, and video views are constantly under scrutiny. Forward-facing statistics such as “likes” and “followers” become an ego-boosting sticker points for Facebook and Twitter pages, and engagement including comments and shares play a huge role in guiding what … Continue reading What are Your Views?
You’ve probably seen a number of stories recently about hacked financial data and hacked social media accounts. There was a recent attack on a vulnerability of a WordPress plugin that affected 100s of thousands of websites, effectively taking them offline. At Primm, we regularly see sites with potential for problems. Here are some top tips to … Continue reading Website Security Basics
How do I find creativity at work? Working in a creative industry can be extremely fun and fulfilling, but it can also be mentally exhausting. The trick to keeping things more fun than frightful is to have strategies handy in order to keep creative juices flowing. When your inner-well of creativity seems to dry up, try one … Continue reading 10 Life Hacks that Increase Creativity
When Adwords launched in 2000, there were only text ads above and to the side of Google’s search results. While those text ads are still available, there are now many different types of ads available for businesses of all types and sizes. Here’s a brief introduction to the various options Google has to offer. Search Search ads … Continue reading Adwords 101: What are the different types of Google Adwords?
Marketers love to declare things dead. We see “SEO IS DEAD” proclaimed weekly. Even Forbes recently got on the bandwagon declaring traditional live TV dead. While we here at Primm are big fans of web and digital marketing in all its forms, we believe in investing in the right platform for the client. And often … Continue reading Television Advertising is Alive and Well
It’s no secret that images do well on social media. People love to connect with photos of people and products, so it’s important that the images that represent your business look good. It’s not realistic to hire a professional to take every photo you post to Facebook or Twitter, so here are some DIY tips … Continue reading 6 Photography Tips for Social Media
The new year is right around the corner! And after the countdown ends, the ball drops, champagne is toasted, and your partner is smooched, there comes the time to make (and probably announce on social media) your resolutions for the year! Now, resolutions can be (and often are) associated with weight and exercise goals, monetary … Continue reading 3 New Year’s Resolutions for Marketers!