Good holiday advertising can capture the magic of the season and deliver a great message that drives brand recognition and sales. The Coca Cola advertisements we see with polar bears every year are a great example of fun advertising during winter months that engages the audience and focuses on the product. Bad holiday advertising can … Continue reading Holiday Advertising Do’s and Don’ts
Twitter is different than most other social media outlets in a few key ways: their content is intentionally constrained to 140 characters of text, their users are overwhelmingly on mobile platforms, and their users aren’t only in the US but also present in other parts of the world. The twitter-sphere is not easy to parse, content … Continue reading Twitter Talk
When a burgeoning business is determining what social media sites to create accounts for, obvious answers like Facebook, Twitter, Instagram, and YouTube quickly emerge as clear front-runners. People will sometimes cite more defunct/ non-fitting presences like Myspace, Foursquare, or Formspring which have lost much of their original audiences and should be largely ignored. But there is usually one … Continue reading The Age of Tumblr
It’s no secret that images do well on social media. People love to connect with photos of people and products, so it’s important that the images that represent your business look good. It’s not realistic to hire a professional to take every photo you post to Facebook or Twitter, so here are some DIY tips … Continue reading 6 Photography Tips for Social Media
Social Media is here to stay, and its importance in marketing is indisputable. For small and medium sized businesses, it can be overwhelming to know which networks to use and how much time and money to invest. Maintaining just Facebook and Twitter is a significant commitment, much less maintaining Instagram, LinkedIn, Google+, Pinterest, and Tumblr. … Continue reading Social Media Tips
Last week, Ryan Roslansky of LinkedIn announced their publishing platform is now available to regular users. (It was previously only available to LinkedIn “influencers.”) It’s a lot like a blog. LinkedIn users can publish original content, thus making it part of their professional profile and immediately sharing it with their network. In fact, even if … Continue reading LinkedIn Expands Blogging Platform to All Users
The Primm Company has an immediate opening for an Online Marketing Specialist. Candidates for the position should have hands-on experience managing successful Google AdWords accounts, researching and writing content for blogs and websites, and utilizing social media channels to generate positive business results. The Primm Company is a full-service marketing and advertising firm based in … Continue reading We’re Hiring!
When was the last time you said “thanks” to your valued customers? If it’s been a while, you’re in luck because the holiday season is the perfect time to connect on a personal level with clients and customers and show some gratitude for their business. You can send a thank you note or make a phone call, … Continue reading 3 Unique Ways to Show Gratitude Using Social Media
Business Insider recently released a partial report on current social media demographics, and the data is extremely informative. Below is an excerpt detailing the highlights of the report: “Facebook still skews young, but the 45- to 54-year-old age bracket has seen 45% growth since year-end 2012. Among U.S. Internet users, 73% with incomes above $75,000 are … Continue reading Social Media: Be Where Your Market Is.
The guys over at Google never cease to innovate when it comes to their search algorithm. Back in May, we gave you the down low on Penguin 2.0, and since then Google hasn’t taken a break from working to improve search results for its users. A month or two ago they silently rolled out another … Continue reading Google’s Hummingbird Update: What You Need to Know