We’re co-hosting a Google Partners Digital Breakfast on March 10, 2016, and you’re invited! What is it? Well it involves the two most important things for any growing business: 1. A good breakfast. 2. Information about growing your business through digital advertising. At the Google Partners Digital Breakfast, you’ll be able to talk to a Google representative, … Continue reading Google Partners Digital Breakfast
When people think of security, they often think of passwords or codes, SplashData recently released a list of the “worst passwords” of 2015. Topping the list at unchanged positions from 2014, “123456” and “password.” Other notable mentions include: 12345, 12345678, qwerty, 1234567890, 1234, baseball, dragon, and football. Most of these are sequential numbers, regular or predictable words, and are fairly simple to … Continue reading Web Security Basics & 10 Worst Passwords of 2015
Good holiday advertising can capture the magic of the season and deliver a great message that drives brand recognition and sales. The Coca Cola advertisements we see with polar bears every year are a great example of fun advertising during winter months that engages the audience and focuses on the product. Bad holiday advertising can … Continue reading Holiday Advertising Do’s and Don’ts
In the world of online marketing, it is very easy to get attached to statistics; likes, shares, engagement, page views, and video views are constantly under scrutiny. Forward-facing statistics such as “likes” and “followers” become an ego-boosting sticker points for Facebook and Twitter pages, and engagement including comments and shares play a huge role in guiding what … Continue reading What are Your Views?
The last two months have been extremely busy for Google. The company restructured to place itself under a parent company known as Alphabet, launched a new logo that set the internet ablaze for weeks, and launched YouTube Gaming, a Twitch.tv competitor in the ever-growing “Let’s Play” and game-streaming space. Let’s un-pack Google’s recent activity. Alphabet … Continue reading Google is on the move
Slack is a powerful online chat tool that is designed for businesses to easily centralize and manage file-sharing and communications. The company has soared in popularity since 2014 and has a daily user count in the millions. Slacking off at work has taken on a whole new meaning, and here’s why you should be participating: The … Continue reading 5 Reasons to Slack Off at Work
Remember when you were a kid and in the summer you would run around outside all day? After playing, you would come inside and there would be an ice-cold lemonade on the counter. Whether it was pink, cherry, or original in flavor it was always refreshing, invigorating, and full of substance. That is how your content … Continue reading Be Refreshing Online – Build a Better Blog
You’ve probably seen a number of stories recently about hacked financial data and hacked social media accounts. There was a recent attack on a vulnerability of a WordPress plugin that affected 100s of thousands of websites, effectively taking them offline. At Primm, we regularly see sites with potential for problems. Here are some top tips to … Continue reading Website Security Basics
If you’ve looked at a Google Analytics report lately, you’ve seen the metric “bounce rate.” Bounce rate is the number of single page sessions, i.e. the number of visits to your website where a person only visited a single page. Having a high bounce rate may indicate a problem with the site, such as people … Continue reading What is Bounce Rate, and Why Does it Matter?
One area where we frequently see businesses run into trouble is when a business moves from one location to another. This poses a problem because business listings for Google (and for Yahoo, Bing, Yelp and others) are NAP-based. NAP stands for Name, Address, Phone number. Google looks for consistent NAP across the internet to confirm that … Continue reading Moving Your Business? Read this First.