Great photography is essential for any marketing campaign. We use photos on your new website, in print materials, social media advertising, Google display advertising, and countless other applications. Images Make Connections Because images can be used in so many different ways, it is imperative that pictures of your business are beautiful, compelling, professional, and descriptive. … Continue reading The importance of good photography
We’re co-hosting a Google Partners Digital Breakfast on March 10, 2016, and you’re invited! What is it? Well it involves the two most important things for any growing business: 1. A good breakfast. 2. Information about growing your business through digital advertising. At the Google Partners Digital Breakfast, you’ll be able to talk to a Google representative, … Continue reading Google Partners Digital Breakfast
When people think of security, they often think of passwords or codes, SplashData recently released a list of the “worst passwords” of 2015. Topping the list at unchanged positions from 2014, “123456” and “password.” Other notable mentions include: 12345, 12345678, qwerty, 1234567890, 1234, baseball, dragon, and football. Most of these are sequential numbers, regular or predictable words, and are fairly simple to … Continue reading Web Security Basics & 10 Worst Passwords of 2015
Good holiday advertising can capture the magic of the season and deliver a great message that drives brand recognition and sales. The Coca Cola advertisements we see with polar bears every year are a great example of fun advertising during winter months that engages the audience and focuses on the product. Bad holiday advertising can … Continue reading Holiday Advertising Do’s and Don’ts
In the world of online marketing, it is very easy to get attached to statistics; likes, shares, engagement, page views, and video views are constantly under scrutiny. Forward-facing statistics such as “likes” and “followers” become an ego-boosting sticker points for Facebook and Twitter pages, and engagement including comments and shares play a huge role in guiding what … Continue reading What are Your Views?
The last two months have been extremely busy for Google. The company restructured to place itself under a parent company known as Alphabet, launched a new logo that set the internet ablaze for weeks, and launched YouTube Gaming, a Twitch.tv competitor in the ever-growing “Let’s Play” and game-streaming space. Let’s un-pack Google’s recent activity. Alphabet … Continue reading Google is on the move
Slack is a powerful online chat tool that is designed for businesses to easily centralize and manage file-sharing and communications. The company has soared in popularity since 2014 and has a daily user count in the millions. Slacking off at work has taken on a whole new meaning, and here’s why you should be participating: The … Continue reading 5 Reasons to Slack Off at Work
Remember when you were a kid and in the summer you would run around outside all day? After playing, you would come inside and there would be an ice-cold lemonade on the counter. Whether it was pink, cherry, or original in flavor it was always refreshing, invigorating, and full of substance. That is how your content … Continue reading Be Refreshing Online – Build a Better Blog
You’ve probably seen a number of stories recently about hacked financial data and hacked social media accounts. There was a recent attack on a vulnerability of a WordPress plugin that affected 100s of thousands of websites, effectively taking them offline. At Primm, we regularly see sites with potential for problems. Here are some top tips to … Continue reading Website Security Basics
If you’ve looked at a Google Analytics report lately, you’ve seen the metric “bounce rate.” Bounce rate is the number of single page sessions, i.e. the number of visits to your website where a person only visited a single page. Having a high bounce rate may indicate a problem with the site, such as people … Continue reading What is Bounce Rate, and Why Does it Matter?