Category Archives: Online

Google Partners Digital Breakfast

We’re co-hosting a Google Partners Digital Breakfast on March 10, 2016, and you’re invited! What is it? Well it involves the two most important things for any growing business: 1. A good breakfast. 2. Information about growing your business through digital advertising. At the Google Partners Digital Breakfast, you’ll be able to talk to a Google representative, … Continue reading Google Partners Digital Breakfast

Web Security Basics & 10 Worst Passwords of 2015

When people think of security, they often think of passwords or codes, SplashData recently released a list of the “worst passwords” of 2015. Topping the list at unchanged positions from 2014, “123456” and “password.” Other notable mentions include: 12345, 12345678, qwerty, 1234567890, 1234, baseball, dragon, and football. Most of these are sequential numbers, regular or predictable words, and are fairly simple to … Continue reading Web Security Basics & 10 Worst Passwords of 2015

Holiday Advertising Do’s and Don’ts

Good holiday advertising can capture the magic of the season and deliver a great message that drives brand recognition and sales. The Coca Cola advertisements we see with polar bears every year are a great example of fun advertising during winter months that engages the audience and focuses on the product. Bad holiday advertising can … Continue reading Holiday Advertising Do’s and Don’ts

What are Your Views?

In the world of online marketing, it is very easy to get attached to statistics; likes, shares, engagement, page views, and video views are constantly under scrutiny. Forward-facing statistics such as “likes” and “followers” become an ego-boosting sticker points for Facebook and Twitter pages, and engagement including comments and shares play a huge role in guiding what … Continue reading What are Your Views?

Moving Your Business? Read this First.

One area where we frequently see businesses run into trouble is when a business moves from one location to another. This poses a problem because business listings for Google (and for Yahoo, Bing, Yelp and others) are NAP-based.  NAP stands for Name, Address, Phone number. Google looks for consistent NAP across the internet to confirm that … Continue reading Moving Your Business? Read this First.