Customer service is an invaluable tool for any business. Good customer service can cement repeat customers to your store and even make them evangelists for your brand, and bring in new customers in the future. Bad customer service is likely to have the opposite effect. It can discourage customers from coming to your business entirely, or … Continue reading Customer Service Leads to More Customers
Online reviews of businesses have been around for a few years now, and they are only getting more important. A recent study asked 3,600 consumers in the US and Canada 14 questions about online reviews, word of mouth, and general use of the Internet to find local businesses. The results are striking: -“85% of consumers … Continue reading How Much Do Online Reviews Matter?
When was the last time you said “thanks” to your valued customers? If it’s been a while, you’re in luck because the holiday season is the perfect time to connect on a personal level with clients and customers and show some gratitude for their business. You can send a thank you note or make a phone call, … Continue reading 3 Unique Ways to Show Gratitude Using Social Media
“I believe in trusting men, not only once but twice…in giving failure another chance.” – James Cash Penney Based on his quote above, it’s safe to say that the founder and namesake of the ailing department store JCPenney would support newly reinstated CEO Mike Ullman’s second chance at leading the store back to a semblance … Continue reading Branding Disasters: What We Can Learn From JCPenney
“Now tell them you’re sorry.” “Ugh, Mom….do I have to?!” One of the first things we learned how to do as children was to say we’re sorry. When we did something bad or disobedient, whether or not we actually regretted it, our moms and dads taught us to apologize and to at least seem sincere while doing … Continue reading “Sorry” Is Not A Sign Of Weakness
In our meeting this morning, the Primm team got to talking about the benefits and pitfalls of email marketing in this day and age. A few of us feel overwhelmed by the number of promotional emails we receive every day, while others (probably the ones with better spam filters) find most of the emails less … Continue reading Email Marketing Tips | Stand Out From The Crowd
Twitter is one social media tool that often bewilders business owners outside of the leisure and entertainment industry. They ask, “How much can I say in 140 characters and is what I say going to convert to revenue or web traffic? Will people care about my tweets?” Well, our answer to them is this: You … Continue reading Social Media Explained: Does My Business Need Twitter?
Instead of blatantly soliciting online reviews, tastefully promote awareness of the review platforms.
Google recently switched over 80 million business listings from Google Places to Google+ Local. It’s an integration of Google maps, Google Places, Google+ and Zagat reviews. The change is an effort to make Google maps a more social experience. Let’s face it: We often turn to people and resources to help us make decisions—especially when … Continue reading Google+ Local
Companies need to stand out in order to gain attention, but there’s a difference between standing out creatively and simply standing out without thinking.