Category Archives: Broadcast & Print Media

Marketing Tactics from the Good Ol’ Days

You may not be able to teach an old dog new tricks, but who says the old tricks aren’t still worthy of a treat? These three “old school” marketing approaches are time-tested and worth a try when integrated into your digital marketing strategy! Direct Mail Communication and sales are becoming less dependent on paper every … Continue reading Marketing Tactics from the Good Ol’ Days

Creativity for the Sake of Creativity? Not So Fast.

All that glitters isn’t gold.  When brainstorming about new ad concepts, lots of fun and frivolous ideas get thrown around; that’s the point of a brainstorm, after all. The most important part of brainstorming, of course, is filtering ideas down to the ones that are most likely to sell the product effectively–the ones that work. … Continue reading Creativity for the Sake of Creativity? Not So Fast.

Real time Marketing and Tragedy

These days brands are expected to be real time content creators. Whether it’s a quick and clever branded ode to the royal baby or other seemingly spur of the moment response to a major event (who can forget Oreo’s smash hit tweet in the midst of the 2013 Superbowl blackout?), companies must stay on top … Continue reading Real time Marketing and Tragedy

Boost Production Value With Heart, Soul & An Outside Opinion

Have you ever listened to your  voice on a recording and been surprised by what you heard? Did it sound different than you imagined? If so, you’re not alone. The way you are perceived by the outside world is not always self-evident, so sometimes it takes a little external input to ensure that you are … Continue reading Boost Production Value With Heart, Soul & An Outside Opinion

Radio and Millenials Are a Great Match. Here’s why.

Generation Y, Generation Me, Millenials…whatever you choose to call them, the 18-34 demographic is probably a part, if not the focus, of your target market. But despite their purchasing power, they can be difficult to reach meaningfully. Why? One of the reasons is that Millenials are more suspicious of advertising than their baby boomer parents … Continue reading Radio and Millenials Are a Great Match. Here’s why.

The Power of Broadcast Media

The advent of Internet marketing, social media and instant streaming of music and video has caused some people to question the relevance of traditional broadcast marketing via radio and television. Is it still effective or are companies who choose to advertise on radio and TV speaking to an empty room? Read on. Recently, a client … Continue reading The Power of Broadcast Media

Case in Point: DK Paragon Custom Builders

Emblazoned on the homepage of DK Paragon Custom Builder’s website is the phrase, “From Vision to Reality.” As an expert local home building and  remodeling company, DK Paragon brings homeowners’ dreams to life. When they came to Primm, DK Paragon’s vision was to expand the company’s reach and solidify brand recognition. Through a highly integrated … Continue reading Case in Point: DK Paragon Custom Builders

Green Printing…good for business, good for the earth

A few months ago we touched upon why print advertising is still a totally viable marketing channel for businesses, even in our increasingly “paperless” age. A creative and smartly crafted print ad, thanks to its tangibility, staying power and rarity, has the potential to make all the difference in your company’s reach and return on … Continue reading Green Printing…good for business, good for the earth

Direct Mail…Does It Still Make Sense?

Is direct mail still relevant?  That’s a question  many marketers and businesses want (and need) to know as they try to allocate money to the channels that provide the best boost to their ROI.  A few months ago we asked the same question about the modern merits of print media in general (you can read … Continue reading Direct Mail…Does It Still Make Sense?