Category Archives: Branding

What the Font?

Choosing the right font to represent your business is a lot like choosing the clothes you wear for work everyday. Your clothes quickly depict who you are and separate into the realms of “professional,” and “unprofessional” very quickly while also showing your personality through small accessories. Your clothes serve specific functions for identity and general usefulness. The … Continue reading What the Font?

Marketing Tactics from the Good Ol’ Days

You may not be able to teach an old dog new tricks, but who says the old tricks aren’t still worthy of a treat? These three “old school” marketing approaches are time-tested and worth a try when integrated into your digital marketing strategy! Direct Mail Communication and sales are becoming less dependent on paper every … Continue reading Marketing Tactics from the Good Ol’ Days

Creativity for the Sake of Creativity? Not So Fast.

All that glitters isn’t gold.  When brainstorming about new ad concepts, lots of fun and frivolous ideas get thrown around; that’s the point of a brainstorm, after all. The most important part of brainstorming, of course, is filtering ideas down to the ones that are most likely to sell the product effectively–the ones that work. … Continue reading Creativity for the Sake of Creativity? Not So Fast.

Real time Marketing and Tragedy

These days brands are expected to be real time content creators. Whether it’s a quick and clever branded ode to the royal baby or other seemingly spur of the moment response to a major event (who can forget Oreo’s smash hit tweet in the midst of the 2013 Superbowl blackout?), companies must stay on top … Continue reading Real time Marketing and Tragedy

Boost Production Value With Heart, Soul & An Outside Opinion

Have you ever listened to your  voice on a recording and been surprised by what you heard? Did it sound different than you imagined? If so, you’re not alone. The way you are perceived by the outside world is not always self-evident, so sometimes it takes a little external input to ensure that you are … Continue reading Boost Production Value With Heart, Soul & An Outside Opinion

Branding Disasters: What We Can Learn From JCPenney

“I believe in trusting men, not only once but twice…in giving failure another chance.” – James Cash Penney Based on his quote above, it’s safe to say that the founder and namesake of the ailing department store JCPenney would support newly reinstated CEO Mike Ullman’s second chance at leading the store back to a semblance … Continue reading Branding Disasters: What We Can Learn From JCPenney

Case in Point: DK Paragon Custom Builders

Emblazoned on the homepage of DK Paragon Custom Builder’s website is the phrase, “From Vision to Reality.” As an expert local home building and  remodeling company, DK Paragon brings homeowners’ dreams to life. When they came to Primm, DK Paragon’s vision was to expand the company’s reach and solidify brand recognition. Through a highly integrated … Continue reading Case in Point: DK Paragon Custom Builders