Category Archives: Articles

What are Your Views?

In the world of online marketing, it is very easy to get attached to statistics; likes, shares, engagement, page views, and video views are constantly under scrutiny. Forward-facing statistics such as “likes” and “followers” become an ego-boosting sticker points for Facebook and Twitter pages, and engagement including comments and shares play a huge role in guiding what … Continue reading What are Your Views?

Google’s Hummingbird Update: What You Need to Know

The guys over at Google never cease to innovate when it comes to their search algorithm. Back in May, we gave you the down low on Penguin 2.0, and since then Google hasn’t taken a break from working to improve search results for its users.  A month or two ago they silently rolled out another … Continue reading Google’s Hummingbird Update: What You Need to Know