Great photography is essential for any marketing campaign. We use photos on your new website, in print materials, social media advertising, Google display advertising, and countless other applications. Images Make Connections Because images can be used in so many different ways, it is imperative that pictures of your business are beautiful, compelling, professional, and descriptive. … Continue reading The importance of good photography
In journalism there is a design concept known as ‘the fold,’ and it refers to a point about halfway down the page where a newspaper would be folded for packaging and sale. This means that designers had to engage prospective readers with only half a page of content to get them to purchase the entire paper. … Continue reading The Fold: You won’t finish this post!
Dungeons & Dragons was created in the 70’s and is a tabletop roll-playing-game that takes place in a world of high fantasy. It involves players assuming the roles of fictional characters and talking their way through quests and adventures with the help of the god-like Dungeon Master who creates and governs these imaginary worlds. The game … Continue reading Dungeons & Dragons & Business
Super Bowl 50 is right around the corner! And even though the clash between the Carolina Panthers and the Denver Broncos is sure make for an electrifying and exciting game, we’ll be watching for the commercials. NBC reported last year that the Super Bowl between the New England Patriots and Seattle Seahawks resulted in and … Continue reading Most Anticipated Super Bowl Ads!
In the world of online marketing, it is very easy to get attached to statistics; likes, shares, engagement, page views, and video views are constantly under scrutiny. Forward-facing statistics such as “likes” and “followers” become an ego-boosting sticker points for Facebook and Twitter pages, and engagement including comments and shares play a huge role in guiding what … Continue reading What are Your Views?
Small businesses are common offenders when it comes to violating copyright laws. Just this week I received an email from a local business featuring images that still had the copyright watermark from the stock photography site (clearly they had not been paid for if they still had the watermark). In the past I’ve even had … Continue reading Copyright Basics for Small Business
The guys over at Google never cease to innovate when it comes to their search algorithm. Back in May, we gave you the down low on Penguin 2.0, and since then Google hasn’t taken a break from working to improve search results for its users. A month or two ago they silently rolled out another … Continue reading Google’s Hummingbird Update: What You Need to Know