In journalism there is a design concept known as ‘the fold,’ and it refers to a point about halfway down the page where a newspaper would be folded for packaging and sale. This means that designers had to engage prospective readers with only half a page of content to get them to purchase the entire paper. … Continue reading The Fold: You won’t finish this post!
Dungeons & Dragons was created in the 70’s and is a tabletop roll-playing-game that takes place in a world of high fantasy. It involves players assuming the roles of fictional characters and talking their way through quests and adventures with the help of the god-like Dungeon Master who creates and governs these imaginary worlds. The game … Continue reading Dungeons & Dragons & Business
We’re co-hosting a Google Partners Digital Breakfast on March 10, 2016, and you’re invited! What is it? Well it involves the two most important things for any growing business: 1. A good breakfast. 2. Information about growing your business through digital advertising. At the Google Partners Digital Breakfast, you’ll be able to talk to a Google representative, … Continue reading Google Partners Digital Breakfast
Super Bowl 50 is right around the corner! And even though the clash between the Carolina Panthers and the Denver Broncos is sure make for an electrifying and exciting game, we’ll be watching for the commercials. NBC reported last year that the Super Bowl between the New England Patriots and Seattle Seahawks resulted in and … Continue reading Most Anticipated Super Bowl Ads!
When people think of security, they often think of passwords or codes, SplashData recently released a list of the “worst passwords” of 2015. Topping the list at unchanged positions from 2014, “123456” and “password.” Other notable mentions include: 12345, 12345678, qwerty, 1234567890, 1234, baseball, dragon, and football. Most of these are sequential numbers, regular or predictable words, and are fairly simple to … Continue reading Web Security Basics & 10 Worst Passwords of 2015
Customer service is an invaluable tool for any business. Good customer service can cement repeat customers to your store and even make them evangelists for your brand, and bring in new customers in the future. Bad customer service is likely to have the opposite effect. It can discourage customers from coming to your business entirely, or … Continue reading Customer Service Leads to More Customers
The new year is right around the corner! And after the countdown ends, the ball drops, champagne is toasted, and your partner is smooched, there comes the time to make (and probably announce on social media) your resolutions for the year! Now, resolutions can be (and often are) associated with weight and exercise goals, monetary … Continue reading 3 New Year’s Resolutions for Marketers!
Good holiday advertising can capture the magic of the season and deliver a great message that drives brand recognition and sales. The Coca Cola advertisements we see with polar bears every year are a great example of fun advertising during winter months that engages the audience and focuses on the product. Bad holiday advertising can … Continue reading Holiday Advertising Do’s and Don’ts
Small businesses are common offenders when it comes to violating copyright laws. Just this week I received an email from a local business featuring images that still held the copyright watermark from the stock photography site (clearly they had not paid for the images). Finding photos to use on websites and social media can be challenging … Continue reading Doing Copyright… Right
In the world of online marketing, it is very easy to get attached to statistics; likes, shares, engagement, page views, and video views are constantly under scrutiny. Forward-facing statistics such as “likes” and “followers” become an ego-boosting sticker points for Facebook and Twitter pages, and engagement including comments and shares play a huge role in guiding what … Continue reading What are Your Views?