Google Partners Digital Breakfast

We’re co-hosting a Google Partners Digital Breakfast on March 10, 2016, and you’re invited! What is it? Well it involves the two most important things for any growing business: 1. A good breakfast. 2. Information about growing your business through digital advertising. At the Google Partners Digital Breakfast, you’ll be able to talk to a Google representative, … Continue reading Google Partners Digital Breakfast

Web Security Basics & 10 Worst Passwords of 2015

When people think of security, they often think of passwords or codes, SplashData recently released a list of the “worst passwords” of 2015. Topping the list at unchanged positions from 2014, “123456” and “password.” Other notable mentions include: 12345, 12345678, qwerty, 1234567890, 1234, baseball, dragon, and football. Most of these are sequential numbers, regular or predictable words, and are fairly simple to … Continue reading Web Security Basics & 10 Worst Passwords of 2015

Customer Service Leads to More Customers

Customer service is an invaluable tool for any business. Good customer service can cement repeat customers to your store and even make them evangelists for your brand, and bring in new customers in the future. Bad customer service is likely to have the opposite effect. It can discourage customers from coming to your business entirely, or … Continue reading Customer Service Leads to More Customers

Holiday Advertising Do’s and Don’ts

Good holiday advertising can capture the magic of the season and deliver a great message that drives brand recognition and sales. The Coca Cola advertisements we see with polar bears every year are a great example of fun advertising during winter months that engages the audience and focuses on the product. Bad holiday advertising can … Continue reading Holiday Advertising Do’s and Don’ts

What are Your Views?

In the world of online marketing, it is very easy to get attached to statistics; likes, shares, engagement, page views, and video views are constantly under scrutiny. Forward-facing statistics such as “likes” and “followers” become an ego-boosting sticker points for Facebook and Twitter pages, and engagement including comments and shares play a huge role in guiding what … Continue reading What are Your Views?