When was the last time you said “thanks” to your valued customers? If it’s been a while, you’re in luck because the holiday season is the perfect time to connect on a personal level with clients and customers and show some gratitude for their business. You can send a thank you note or make a phone call, but we recommend you also use your social media arsenal to get in the spirit of the season and communicate warm, fuzzy thanks to your clientele. Try these three unconventional tactics that are appropriate year round.
1. Be responsive.
Social media’s core purpose for brands is to facilitate communication. Oddly enough, many businesses choose to talk “at” their friends and followers rather than address concerns and ask questions. Whether you’re on Facebook, Twitter, Instagram or (to some degree) Pinterest, you can show gratitude to your followers all year round by actively engaging with them. Simple enough, right?
2. Shine the spotlight on followers.
We love this idea from Young, Fabulous and Self-Employed. Choose a customer to highlight once a week or once a month publicly on your social media profiles. Conduct a fun interview or highlight their recent accomplishments. Followers will look forward to these spotlights and hope to be next!
3. Engage with the community.
The holiday season brings a ton of opportunities for involvement in a wide variety of charities. As a company, show your thanks to the community by working together for a good cause.This may mean holding a food drive on site, heading over to help out at the soup kitchen, or collecting toys for needy kids. Whatever you choose to do, make sure your followers are aware of your efforts (without seeming self-indulgent) and let them know how they can get involved, too!
The holidays are wonderful but busy! We understand that it can be a bit of a chore to manage social media channels on top of your other responsibilities. Need help? Contact the social media management pros at Primm.
Image courtesy of freedigitalphotos.net/gubgib