If you’ve looked at a Google Analytics report lately, you’ve seen the metric “bounce rate.” Bounce rate is the number of single page sessions, i.e. the number of visits to your website where a person only visited a single page. Having a high bounce rate may indicate a problem with the site, such as people … Continue reading What is Bounce Rate, and Why Does it Matter?
Small businesses are common offenders when it comes to violating copyright laws. Just this week I received an email from a local business featuring images that still had the copyright watermark from the stock photography site (clearly they had not been paid for if they still had the watermark). In the past I’ve even had … Continue reading Copyright Basics for Small Business