Social Media is here to stay, and its importance in marketing is indisputable. For small and medium sized businesses, it can be overwhelming to know which networks to use and how much time and money to invest. Maintaining just Facebook and Twitter is a significant commitment, much less maintaining Instagram, LinkedIn, Google+, Pinterest, and Tumblr. … Continue reading Social Media Tips
One area where we frequently see businesses run into trouble is when a business moves from one location to another. This poses a problem because business listings for Google (and for Yahoo, Bing, Yelp and others) are NAP-based. NAP stands for Name, Address, Phone number. Google looks for consistent NAP across the internet to confirm that … Continue reading Moving Your Business? Read this First.
In the latest Google Webmaster Help video, Matt Cutts stresses the importance of quality body content on a website. (Actually, only the head of Matt Cutts stresses the importance of quality body content. Get it?) Often times, we see people focusing too heavily on the head of a page or other behind-the-scenes details like page … Continue reading The Importance of Quality Body Content for Your Website