Monthly Archives: September 2013

Real time Marketing and Tragedy

These days brands are expected to be real time content creators. Whether it’s a quick and clever branded ode to the royal baby or other seemingly spur of the moment response to a major event (who can forget Oreo’s smash hit tweet in the midst of the 2013 Superbowl blackout?), companies must stay on top … Continue reading Real time Marketing and Tragedy

How Manage and Make the Most of Great Expectations in Marketing

It’s important to set the bar high. Few would argue with that statement. But what do you do when things don’t turn out as you plan, when the return on investment doesn’t come (or is less than you predicted)? Sometimes it can be difficult to tell the difference between a routine slump that may be … Continue reading How Manage and Make the Most of Great Expectations in Marketing