Earlier this week, Todd Wasserman of Mashable published an article about the results of a recent survey of Facebook users. The study found that the top reason for which an average user “liked” a brand’s business page was not to get in on the possibility of discounts and special offers, but rather to “support a … Continue reading Is Your Brand “Likable?”
I’m sure you’ve heard the saying, “[so-and-so] can’t see the forest for the trees.” It’s usually used as an insult to detail-oriented people but the reality is that especially in the marketing world, we need all types of thinkers and dreamers to create a concept and carry it through to implementation. Some people are all … Continue reading Are You A Forest Person Or A Tree Person?
Every day your business relies on sales transactions to keep the “open” sign on the door and the company mission afloat. When you sell your products from a brick and mortar location, these transactions are person-to-person. You control the logistics of the sale in terms of pricing, discounts and product delivery, and make sure the … Continue reading Five E-Commerce Tips For Small Businesses
The Primm team sure is jumping into summer 2013! With Harbor Fest coming up this weekend, we are growing more and more excited for summer festivities in Hampton Roads and beyond. And since June is National Employee Wellness month, we thought this would be a great opportunity to update you on how a few members … Continue reading Primm News and Announcements: Team Members Get Active In June