Monthly Archives: May 2013

Penguin 2.0 and SEO. What Does Your Business Need To Know?

Penguin 2.0, Google’s update to last year’s original “Penguin” algorithm change, rolled out last week, according to Matt Cutts, Google’s resident Search Engine Optimization expert. If you’re not familiar with the intention behind Penguin and its cousin Panda or the importance of Google’s search algorithm to search engine rankings, not to worry. Google’s central mission … Continue reading Penguin 2.0 and SEO. What Does Your Business Need To Know?

Branding Disasters: What We Can Learn From JCPenney

“I believe in trusting men, not only once but twice…in giving failure another chance.” – James Cash Penney Based on his quote above, it’s safe to say that the founder and namesake of the ailing department store JCPenney would support newly reinstated CEO Mike Ullman’s second chance at leading the store back to a semblance … Continue reading Branding Disasters: What We Can Learn From JCPenney

Radio and Millenials Are a Great Match. Here’s why.

Generation Y, Generation Me, Millenials…whatever you choose to call them, the 18-34 demographic is probably a part, if not the focus, of your target market. But despite their purchasing power, they can be difficult to reach meaningfully. Why? One of the reasons is that Millenials are more suspicious of advertising than their baby boomer parents … Continue reading Radio and Millenials Are a Great Match. Here’s why.