Monthly Archives: January 2013

Green Printing…good for business, good for the earth

A few months ago we touched upon why print advertising is still a totally viable marketing channel for businesses, even in our increasingly “paperless” age. A creative and smartly crafted print ad, thanks to its tangibility, staying power and rarity, has the potential to make all the difference in your company’s reach and return on … Continue reading Green Printing…good for business, good for the earth

Coke’s Brand Image in a Health-Conscious Era

Go to the gym, check. Buy a yoga mat, check. Enjoy a frosty Coca-Cola…wait, what? Earlier this week, the Coca-Cola Company began running ads calling people to “come together on something that concerns all of us…obesity.” Commercials like this one speak to Coke’s apparent commitment to health and wellness including: proliferation of low to no calorie … Continue reading Coke’s Brand Image in a Health-Conscious Era