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What do you get when you combine a pop punk band on a two-month long tour, delicious organic cheddar snacks, and Twitter? An awesome example of the right way to use social media, that’s what. Earlier this week, a member of a band called On My Honor tweeted, “One van. Nine dudes. Two ladies. Infinite … Continue reading Branding a Lifestyle with Social Media
We can learn a lot about rebranding from Myspace’s relative failure. Here are a few lessons.