There is no doubt that there is a vast majority of applications available for almost every phone on the market today. With that being said, there is a small niche category for geographical social media applications, such as Foursquare. Foursquare allows businesses to create locations similar to how one business would with Google Maps or … Continue reading Hold On, Just Let Me Check In On Foursquare
SoLoMo is a term used to explain Social (media), Local (marketing), and Mobile. All areas are growing exponentially and they’re all working together, so it’s important to integrate your efforts accordingly. According to marketingprofs.com, 40% of Google searches on a smartphone are local searches, 71% of smartphone users have done a search because of an … Continue reading Become Familiar with SoLoMo
Google recently switched over 80 million business listings from Google Places to Google+ Local. It’s an integration of Google maps, Google Places, Google+ and Zagat reviews. The change is an effort to make Google maps a more social experience. Let’s face it: We often turn to people and resources to help us make decisions—especially when … Continue reading Google+ Local
Pv6 launches today, June 6th. While it may sound like some sort of new medical virus to those not keeping up with the tech world, IPv6 is actually a new form of internet infrastructure. And it’s kind of a big deal. To put it simply, it is a change to format current and upcoming IP … Continue reading 6IPv6
Why would any business want to stop spending money on one of their most important forms of advertising?