When advertising on the radio, it is important to grab your audience’s attention quickly and get them to remember your message. A carefully crafted message with clear calls to action will make all the difference.
The campaign was supposed to encourage customers to share their fond memories of McDonald’s on Twitter. However, the campaign backfired and “tweeters” used the hash tag #McDStories for the exact opposite reason it was intended — to bash McDonald’s.
Pinterest is a way to drive traffic to your website and generate sales. It’s not a perfect fit for every company, but if it fits your target market, it can make a big difference.